Learn and Earn model
Learn and Earn Model for "Build on TON"
The "Learn and Earn" model within the Build on TON project is designed to educate users on blockchain and Web3 technology while rewarding them with tangible, blockchain-based incentives. This model is both an educational tool and a key driver for user engagement, ensuring participants gain knowledge and value through a gamified experience.
Key Components of the Learn and Earn Model:
Educational Tasks and Knowledge Acquisition:
Content Structure:
Users engage with a curriculum covering essential blockchain topics, from the basics of Bitcoin (BTC) and Ethereum (ETH) to more advanced subjects like smart contracts and The Open Network (TON).
The content is divided into progressive modules, making it accessible for both novices and more experienced users.
Quizzes and Assessments:
After each module, users must complete a quiz, where the number of questions varies depending on the module's complexity. The quizzes range from 3 to 10 questions per session.
Performance-Based Rewards:
The rewards users earn are directly proportional to their quiz performance:
Full Reward: Answering all questions correctly (e.g., 10/10) results in the user receiving 100% of the assigned reward.
Tiered Rewards:
80-99% correct answers: Users earn 80% of the reward.
50-79% correct answers: Users receive 50% of the reward and may opt to retry after a cooldown period.
Below 50% correct answers: Users can either accept a minimal reward or must retake the quiz after a waiting period.
This variable system ensures that users are continually challenged and incentivized to engage deeply with the material.
Reward System:
Points and Native Coins:
Users earn points upon successfully completing quizzes, which can be converted into the platform's native cryptocurrency (TON).
Earning Metrics:
On average, users might earn between 50 to 300 points per day, depending on their activity and performance. With a conversion rate of 100 points to 1 TON coin, daily earnings could range from 0.5 to 3 TON coins.
Referral Bonuses:
Users earn additional points for referring new participants. The referral bonus is set at 10% of the referred user’s earned points, with a cap to prevent exploitation and ensure fairness.
Long-Term Engagement:
Points can be saved or used immediately, providing flexibility. Users may also unlock special in-game items or benefits by accumulating points.
Gamification and User Retention:
City-Building Game:
The platform includes a strategic city-building game where users can construct and upgrade their virtual cities.
Game Dynamics:
Starting with a 2x2 grid, users can expand their buildable area up to a 5x5 grid.
Buildings generate passive income based on their level:
Level 1 buildings might generate 5 coins per hour.
Level 5 buildings could generate 25 coins per hour.
Fully developed grids can generate significant passive income, incentivizing regular gameplay.
Marketplace Integration:
Users can sell buildings using a formula that calculates the combined value of active and passive income over 24 hours, creating a dynamic in-game economy.
Ad-Supported Revenue Model:
Advertising Placement:
Advertising is the primary revenue stream, with blockchain projects buying ad space in educational tasks and in-game areas.
Verification and Community Approval:
Projects must undergo community-driven verification, including passing a vote and proving the validity of their roadmap and funding. Only verified projects can advertise.
Revenue Metrics:
Ad pricing varies, with premium placements potentially bringing in $10,000 to $50,000 per month.
Community Treasury:
75% of ad revenue goes into a community-managed treasury, estimated to grow to $300,000 by the end of the first operational year, based on consistent ad sales.
Community Treasury and Ecosystem Growth:
Decentralized Governance:
The community treasury is managed through decentralized governance, where users vote on fund allocation for development, rewards, or other initiatives.
Projected Growth:
With sustained ad revenue, the treasury could reach $1 million within two years, providing ample resources for platform enhancements and user rewards.
Additional Revenue Streams:
NFT Sales:
The platform also offers NFTs representing in-game assets. A 5% commission is taken from each NFT sale, further supporting the platform’s economy.
Grants:
The project has secured initial grants, such as $100,000 from Chrono Labs, to fund development and marketing.
User Engagement Strategies:
Referral Program:
The referral system is structured to ensure high-quality user engagement. During the beta phase, users must complete significant in-game activities (e.g., 1000 clicks) before they can generate a referral link.
Referral Metrics:
Each user can refer a limited number of people, promoting careful and strategic sharing rather than spamming. This is expected to drive a 10-20% monthly growth in user base.
Continuous Improvement (Kaizen):
Iterative Enhancements:
The platform follows the Kaizen philosophy, focusing on continuous improvement. Feedback loops allow the team to iterate quickly based on user experiences and data.
KPIs:
Key performance indicators such as daily active users (DAU), user retention rates, and ad engagement are tracked closely. The platform aims to achieve a retention rate of 70% within the first 6 months, with a DAU exceeding 15,000.
Conclusion
The "Learn and Earn" model within Build on TON is a comprehensive strategy combining education, gamification, and blockchain rewards to foster user engagement and adoption of Web3 technologies. With variable quiz challenges, dynamic rewards, and a robust community-driven ecosystem, this model aims to build a sustainable, growing user base while generating significant revenue streams through advertising, NFT sales, and community initiatives.
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